For Immediate Release

SatisFusion Launches BusinessCentral 3

Newest version of the company’s Post-Sales CRM software is now available to manufacturers of consumer products

Long Beach, California: - October 15, 2003 - SatisFusion, Inc., the leading provider of Post-Sales Consumer Relationship Management software and services announced today the launch of the latest version of its flagship software, BusinessCentral 3.

More than an interface and versatile, customizable reporting tool, BusinessCentral gives Manufacturers a way to view and analyze consumer data collected from virtually every department within the organization. Four Application modules (Marketing, Sales, Service and Support) feed data into a single consumer database as it is collected throughout the product lifecycle.

Using consumer touch points the Manufacturer already has in place, BusinessCentral forms an integrated view of each consumer. As a result, Manufacturers now have direct access to complete consumer profiles, available at any time in BusinessCentral.

“The launch of BusinessCentral 3 represents a high-water mark for SatisFusion” stated Stephen Posner, Vice President of Sales for SatisFusion. “Consumer Electronics, Photographic, Housewares, Wireless and manufacturers of virtually all consumer products will greatly improve relationships with their consumers when they use BusinessCentral. As all of our current users have learned, BusinessCentral becomes a competitive differentiator that reduces consumer defection and increases consumer lifetime value – quickly adding real dollars to the manufacturer’s bottom line,” Posner concluded.

A complete description of BusinessCentral 3, as well as an application overview, release history and product tour / demo can be found at the company’s website: www.satisfusion.com.

About SatisFusion, Inc
SatisFusion (a WaCA Company) provides technology-enabled services to consumer products manufacturers that deliver long-term, profitable relationships directly with their consumers. Manufacturers profit from increased revenue, improved customer service and reduced operating expense through the use of SatisFusion's solutions. Whether branded accessories, extended warranties, product registration, fulfillment or one of our many other solutions, we turn product buyers into lifelong customers. Headquartered in Long Beach, Calif., SatisFusion also has offices in Peoria, Ill., and employs more than 100 people. SatisFusion can be reached toll-free at (877) 542-1700 or on the Web at www.satisfusion.com.