For Immediate Release

SatisFusion's Product Lifecycle Marketing Module
Honored At The 2003 International Consumer Electronics Show

Long Beach, Calif. - December 17, 2002 - SatisFusion™, a leading developer of Post-Sales Consumer Relationship Management solutions has been selected once again as an Innovations Design and Engineering award honoree by the Consumer Electronics Association. This marks the third consecutive year SatisFusion's technology-enabled services have been honored by CES.

The Innovations 2003 award program, which operates in conjunction with the 2003 International Consumer Electronic Show (CES), honors the most innovative products and recognizes excellence in design and engineering. Entries are judged by a panel of industry experts and are evaluated on a weighted criteria, which includes: value to user, aesthetics, contributions to quality of life and the product's innovative qualities.

The Product Lifecycle Marketing Module will be on display at the Innovations Booth #55083 in the Las Vegas Hilton. "We are very pleased to once again be recognized as a leader in the area of Post-Sales Consumer Relationship Management solutions" says Fay Wood, Founder & Chairman of SatisFusion. "This honor further confirms the value our technology delivers to Consumer Electronics Manufacturers" Wood added.

The Lifecycle Marketing Module facilitates continuous communication between a manufacturer and their consumers throughout the product lifecycle - reinforcing the brand, delivering incremental revenue through add-on sales and ultimately driving brand re-purchase.

"After the initial purchase, there are many, many opportunities for a manufacturer to reach out to their consumers and establish a relationship" stated Kenneth Kopp, Director of Marketing & Strategic Programs for SatisFusion. "Our technology builds and hosts this relationship - all in the manufacturer's branding. The consumer benefits by staying close to the manufacturer throughout their product lifecycle and the manufacturer benefits through the increased consumer lifetime value our technology delivers" Kopp concluded.

About SatisFusion
SatisFusion (a WaCA Company) provides technology-enabled services to consumer products manufacturers that deliver long-term, profitable relationships directly with their consumers. Manufacturers profit from increased revenue, improved customer service and reduced operating expense through the use of SatisFusion's solutions. Whether branded accessories, extended warranties, product registration or one of our many other solutions, we turn product buyers into lifelong customers. Headquartered in Long Beach, Calif., SatisFusion also has offices in Peoria, Ill., and employs more than 100 people. SatisFusion can be reached toll-free at (877) 542-1700 or on the Web at www.satisfusion.com.