For Immediate Release

Toshiba Continues its Increases in Consumer Satisfaction and Support

Toshiba America Information Systems (Imaging Systems Division - ISD) realized a 30% reduction in calls received in their Consumer Technical Support Center by leveraging SatisFusion's Post-Sales Consumer Relationship Management Solution

Long Beach, Calif. - October 31, 2002 - The Toshiba TAIS-ISD user group, The Toshiba Digital Community drove a 30% reduction in the number of consumer calls to the Toshiba TAIS-ISD Consumer Technical Support Center during the Center's busiest time of the year.

Toshiba TAIS-ISD realized the reduction in calls after SatisFusion distributed to all registered owners The Toshiba Digital Community monthly eMail news letter - featuring specific content addressing two of the most commonly asked questions - battery life and Smart Media capacity for Digital Cameras. Consumer calls regarding these two common questions were significantly reduced in comparison to historical seasonal trends, resulting in increased consumer satisfaction and lower cost for technical support.

"During that same time period, Toshiba TAIS-ISD further realized a 19% reduction in the average cost per call to the Consumer Technical Support Center after distribution of Battery Usage and SmartMedia Capacity information" stated John Mehrmann, National Service Manager for Toshiba TAIS-ISD.

"The improved consumer awareness, relationship, communication and satisfaction from the educational monthly eMail newsletter reduced product returns. By addressing the most common cause of complaints with useful information and remedy, consumer satisfaction and brand loyalty were assured as product returns diminished in comparison to previous historical trends" Mehrmann added.

"These results amplify our value message to large consumer electronics manufacturers such as Toshiba. SatisFusion's Post-Sales Consumer Relationship Management solutions not only generate incremental revenue and improve consumer satisfaction, but they also directly reduce operating expenses - generating the measurable Return-on-Investment (ROI) our customers are looking for," said Suzanne Schneider, Chief Operating Office for SatisFusion.

About Toshiba Imaging Systems Division
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.

About SatisFusion
SatisFusion provides technology-enabled services to consumer products manufacturers that deliver long-term, profitable relationships directly with their consumers. Manufacturers profit from increased revenue, improved customer service and reduced operating expense through the use of SatisFusion's solutions. Whether branded accessories, extended warranties, product registration or one of our many other solutions, we turn product buyers into lifelong customers. Headquartered in Long Beach, Calif., SatisFusion also has offices in Peoria, Ill., and employs more than 100 people. SatisFusion can be reached toll-free at (877) 542-1700 or on the Web at www.satisfusion.com.