For Immediate Release

Yamaha Electronics Corporation Expands Consumer Relationships

By deploying additional applications within BusinessCentral, Yamaha draws closer to it's consumers.

Long Beach, Calif. - August 15, 2003 -Yamaha Electronics Corporation (YEC) a worldwide leader in consumer electronics has announced it will be expanding its Post-Sales Consumer Relationship programs through SatisFusion.

In Fall 2002 SatisFusion was awarded the management of www.yamahashoponline.com, YEC's online store, as well as the Extended Support Plan and Consumer Registration programs. Under the expanded relationship, Yamaha will now also be leveraging additional applications within SatisFusion's BusinessCentral platform - the Consumer User Community technology and Extended Channel Sales application.

"We are very pleased with the results SatisFusion's technology has delivered in the management of our store and ESP program" says Bruce Bernstein, Marketing Services Manager for Yamaha Electronics. "We are looking forward to utilizing SatisFusion's additional technology offerings to support our Post-Sales Consumer Relationships" Bernstein added.

"Yamaha has always been a very consumer-focused organization" stated Kenneth Kopp, Director of Marketing for SatisFusion. "By deploying additional applications of our BusinessCentral platform, Yamaha continues to draw closer to its consumers. As a savvy marketer, Bruce understands this closer relationship will ultimately benefit Yamaha's brand and drive additional sales," Kopp concluded.

About Yamaha Electronics Corporation
Yamaha Electronics Corporation (YEC), USA, based in Buena Park, California, is a wholly owned subsidiary of Yamaha. YEC offers Home Theater components and systems, featuring A/V Receivers, Amplifiers, DVD/CD, Speakers, Mini-Systems, Video Projection, as well as A/V & IT Convergence Products. YEC Multimedia Products Division (MPD) offers CD-ReWritable Recorders, CD-R/W Media, Computer Speakers and Headphones.

About SatisFusion
SatisFusion (a WaCA Company) provides technology-enabled services to consumer products manufacturers that deliver long-term, profitable relationships directly with their consumers. Manufacturers profit from increased revenue, improved customer service and reduced operating expense through the use of SatisFusion's solutions. Whether branded accessories, extended warranties, product registration or one of our many other solutions, we turn product buyers into lifelong customers. Headquartered in Long Beach, Calif., SatisFusion also has offices in Peoria, Ill., and employs more than 100 people. SatisFusion can be reached toll-free at (877) 542-1700 or on the Web at   www.satisfusion.com.