For Immediate Release

Toshiba Improves Service by Staying in Touch with Consumers

Toshiba America Information Systems (Imaging Systems Division - ISD) increased registration rates from 7% to 28% using SatisFusion’s Post-Sales Consumer Relationship Management Solution.

LONG BEACH, Calif. March 31, 2002 Toshiba TAIS-ISD announced the performance results of its Electronic Registration and Consumer Survey components, developed and managed by SatisFusion^TM, a leader in Post-Sales Consumer Relationship Management Solutions.

Registration Increase: Through SatisFusion’s enterprise technology, Toshiba TAIS-ISD has been able to increase registrations from 7% to up to 28% of total units sold. Additionally, SatisFusion has been able to generate a measurable increase in on-line registration with the addition of a registration incentive program. On-Line registration increased 12% within 90 days from implementation of the registration incentive program packed in-box and offered on-line.

Consumer Survey: Currently offered at the point of electronic registration, the brief survey captures consumer preferences. Toshiba TAIS-ISD has been able to capture over 50,000 consumer preferences in the first 8 months.

"SatisFusion’s technology allows us to stay close to our consumers after the sale. As we capture the ‘Voice of the Consumer’, consumer preference has been used to effect many changes at Toshiba TAIS-ISD, from improving the navigation of the website to driving the targeted marketing messages in the monthly Digital Community email newsletters",said John Mehrmann, National Service Manager for Toshiba TAIS-ISD. "As an Internet-ready initiative, on-line registration is more cost effective than printed mail-in registration cards and manual data entry. On-line registration also provides immediate results for tracking purchase preferences, buying habits, ownership and survey results.

The on-line experience introduces the consumer to the extensive on-line support in the Toshiba Digital Community, and the consumer has the choice to receive monthly email information newsletters or OPT-OUT for privacy. The consumer is rewarded with individual recognition and customization, as well as experiencing the comfort of belonging to a Digital Community" added Mehrmann.

"These results confirm the value our Technology brings to major manufacturers, such as Toshiba. True Post-Sales Consumer Relationship Management begins at tying a product to an individual consumer, and managing that relationship throughout the product lifecycle. The Registration component of our enterprise system automates this process and continues to deliver results," stated Suzanne Schneider, Chief Operating Officer for SatisFusion.

About Toshiba Imaging Systems Division
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.

About SatisFusion
With more than 20 years of applied customer service knowledge product support and distribution experience behind them, SatisFusion is helping manufacturers, third-party administrators and e-businesses achieve profitability through multiplying customer care, service and marketing opportunities. Headquartered in Long Beach, Calif., SatisFusion also has offices in Peoria, Ill., and employs more than 110 people. SatisFusion can be reached toll-free at (877) 542-1700 or on the Web at www.satisfusion.com.