"How do you define CRM?"

Over half of the respondents (65 percent) said CRM is moving a company from a product-centric focus to a customer-centric one. Fifty-one percent felt CRM is using IT tools to achieve incremental business improvements, and 41 percent view CRM as making customer information available to all customer contact personnel.

The survey question and its three answers raise a good point: CRM is not all things to all people. It's many different ways of arriving at the same goal: Reaching the customer and generating long-term profit from that relationship.

 
   
  The Peppers and Rogers Group  
 
 
 

Fay Wood
Founder and Chairman

Considered a visionary and consumer expert within the consumer electronics, appliance, insurance and service contract industries, Wood has spent the last three decades cultivating solutions for corporations and businesses to better support and retain their consumers and partners. Well known for creating the "Buyers Assurance Program" for American Express, Wood continues to serve on the BEAR Advisory Council, a part of California's Department of Consumer Affairs, as well as other boards and advisory committees. Recognized for outstanding achievement, including "Person of The Year", "Friend of Service" and “President's” awards, Wood focuses on long-range strategic partnerships and customer relationships throughout the world.

 


Steve Posner
VP, Sales


With over 15 years of managing enterprise software sales teams, Stephen Posner joined SatisFusion most recently from SimplexGrinnell, where he was in charge of sales for the Workforce Management division. While there, he was responsible for growing profitable revenues in the major and enterprise software markets through a distribution network of 75 sales reps in 130 branch locations. Prior to SimplexGrinnell, Posner held sales management positions at FGI and Kronos where the focus was on developing complex applications for technology-based products.

John Conley
VP, End User Support


Bringing to SatisFusion 17+ years of operations management and end-user expertise, Conley previously hailed from Dow Jones and Alpha Microsystems. While there, he was responsible for major account acquisition and managing national and international support services teams. Joining SatisFusion in 2000 as Director of Business Development, he quickly distinguished himself as a talented sales professional and operations leader. Conley soon became Vice President of End User Support, assuring the cost effective operation of our business and the ongoing satisfaction of our customers and their consumers / end-users.

 
Contact Us | Site Map | Terms & Conditions | Privacy Statement | Careers | BusinessCentral Log In