Customer
Relationship Management, is a company-wide business
strategy designed to reduce costs and increase
profitability by solidifying customer loyalty. True
CRM brings together information from all data sources
within an organization (and where appropriate, from
outside the organization) to give one, holistic view
of each customer in real time.
- CRM Magazine
BusinessCentral delivers an Integrated view of each consumer and their depth of brand ownership.
Manufacturers now have direct access to complete consumer profiles, enabling them to better manage the
post-sales relationships with their consumers - reducing brand defection, increasing brand loyalty and
consumer lifetime value.
