A satisfied customer does not always mean a loyal customer.

In business after business, our research has shown that 60-80% of customers who defected had said on a survey just prior to defecting that they were "satisfied" or "very satisfied."

 

   
  Frederick F. Reichheld - The Loyalty Effect  
 
 
 
Consumer Survey

Capturing the "voice of the consumer" via custom electronic or hard copy survey responses, SatisFusion's consumer Survey Application provides Manufacturers with candid consumer opinions and preferences, enabling our Manufacturer-customers to better meet the needs of their consumers.

The Survey Application can be added as a feature to other SatisFusion Applications, including Product Registration, Audio Visual Support and more. The Survey Application can be used as a stand-alone Application to conduct outbound surveys via email, or via hard copy (Customer Satisfaction, Quality Of Service, etc.)

Standard Features:

  • Create and edit survey forms, manage active and publish dates, view reports and track responses
  • Customize survey form appearance, insert hyperlinks and images and more.
  • Specify active dates, specify distribution and response collection method (email, direct mail or web)
  • Track email responses, view survey response summary and detail

 
Optional Survey Features:

  • Integration into Product Registration Application - Manufacturer will have this option when they publish the survey
  • Integration with MyClaims for Quality of Service Application - Manufacturer will have this option when they publish the survey
  • Integration with Audio Visual Support Application - feedback reporting

 
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