The Peppers and Rogers Group surveyed a number of business leaders from companies that are at the
forefront of CRM. One of the questions was "How do you define CRM?"
Their findings confirm CRM is not all things to all people. It's many different ways of arriving at the same goal:
Reaching the customer and generating long-term profit from that relationship.
The Peppers and Rogers Group
Product Registration
Whether comprised of online registration, or keying the traditional in-packed registration cards - we keep our
Manufacturer-customers in touch with their consumers. The online Product Registration Application also delivers Surveys, accessory
sales and Extended Support Plan purchase opportunities at the point of registration.
Standard Features Include:
5 Manufacturer-branded Registration pages included
United States, US Provinces and Canadian Registration support (English and French Canadian languages)
Consumer Opt In/Out notification and tracking
Consumer and product information loaded into BusinessCentral Database.
Optional Registration Features:
Pre-Registration (guestbook)
BoomerangIt (lost & found) registration incentive
Integration of Manufacturer's ESP application / services (see ESP Application for details)
Accessory sales add-on
Demographics package
Internationalization (Europe, Latin America – non-character based languages)
