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1-to-1 Marketing
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Our 1-to-1 Marketing Application enables Manufacturers to reach their consumers throughout the product lifecycle with custom
tailored (product-specific, transaction specific, time triggered, incident triggered, etc.) messages.
These messages can be delivered via several methods – through the Application (blast email) or executed as a service
(outbound telesales, direct response fulfillment, product inserts, etc.) to drive additional sales and reinforce the brand.
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Standard Features Include:
- Segment the consumer or prospect database and select the appropriate consumer
group to target
- Easy-to-navigate data selection and mining process
- File Export/Loading - You can
manipulate the data, delete unwanted records or just upload the list
- Contact/Group Management - Enables the Manufacturer to load, manage and group the segmented
consumer list and any outside lists for usage in email campaigns.
- Campaign/Email Management - Create campaigns, HTML and text based
emails, mail merge information to execute and track individual email programs.
- WYSIWYG HTML editor and data merge functionality to create
branded, consumer specific emails on the fly
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