Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.

 
   
  - CRM Magazine  
 
 
 

At the core of SatisFusion's offering is BusinessCentral. More than an interface and versatile, customizable reporting tool, BusinessCentral gives Manufacturers a way to view and analyze consumer data collected from virtually every department within the organization.

Four Application modules (Marketing, Sales, Service and Support) feed data into a single consumer database as it is collected throughout the product lifecycle. Applying an open web services approach, using consumer touch points the Manufacturer already has in place, SatisFusion forms an integrated view of each consumer. As a result, Manufacturers now have direct access to complete consumer profiles - data that is available at any time in BusinessCentral.

With BusinessCentral, Manufacturers can also change their post-sales marketing program offerings, consumer survey questions, extended support plan catalogs, upload user guides and other support documents for consumer viewing and manage all post-sales consumer contact through the applications.

 
The Results

  • Increasing the Lifetime Value of your consumers
    • You directly benefit from add-on sales generated after the initial sale
    • Our technology can reduce your ongoing support costs
    • Increased consumer loyalty reduces the cost of consumer reacquisition
  • Strengthen the power of your Brand
    • Continuous brand reinforcement means reduced brand defection
    • Shift from high cost Brand Awareness to high revenue Brand Loyalty
  • Gives you a competitive advantage in the market
    • You've built a relationship with your consumers during product ownership
    • Your competitor's consumers are lured away - not yours
 
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